Okay, so a while ago I posted a blog about Zac Efron and Leighton Meester campaigning for Penshoppe. With its new campaign, Penshoppe decided to go One Direction. This English-Irish boy band is like the Beatles of the future. They have won the hearts of many girls and guys across the globe. One Direction is very big the Philippines and I think this campaign will go very well. This campaign is a great way for 1D and for Penshoppe to be even more popularized and recognized in the Philippines and other SEA countries. Good pick Penshoppe.